DIGITAL SIGNAGE SOFTWARE
Exchange Rate Management vs Pickcel
Pickcel is digital signage software with a broad app library, and unusually for a signage suite its currency board app does take buy and sell rates you set yourself. So this is not the usual "a widget cannot show two prices" comparison. It comes down to what you are buying: a signage platform priced per screen, or one page that does rates and also puts them on your website.
WHAT PICKCEL IS
First, a fair description
Pickcel is a digital signage platform: you register screens, build content from templates and apps, and schedule it across locations from a web console.
It covers the usual signage territory — menu boards, retail promotions, corporate communication, wayfinding — with an app store of widgets you drop into layouts.
Like other signage suites, it can render a web page on a screen, which is the integration path if you want both.
WHICH ONE FITS
Pick the Right Tool, Not the Loudest One
Choose Pickcelif…
- Your screen has a job beyond rates — promotions, service pricing, video, a welcome message, seasonal campaigns.
- You want drag-and-drop layout control: zones, templates, your logo and brand colours, portrait or landscape, a ticker along the bottom.
- You have several screens showing different things and need to schedule them centrally.
- You want signage across a group of businesses, not just an exchange counter.
Choose us if…
- The screen's only job is rates, and you do not want a signage platform around it.
- You run more than one or two screens: our price does not change with screen count, theirs does.
- You want your website showing the same numbers as the TV automatically.
- You would rather not build a layout at all. You type rates; the board renders.
SIDE BY SIDE
Pickcel vs a Dedicated Rate Board
| Pickcel | Exchange Rate Management | |
|---|---|---|
| Layout control | Yes — templates, zones, branding | No. One fixed, readable rate-board layout |
| Buy and sell per currency | Yes — their currency board app takes rates you set | The core data model |
| Rate source | Rates you set, or a market feed in their other currency app | The numbers you type in |
| Cost of a second screen | Another screen on the plan | Nothing — price does not vary by screen |
| Website embed | No | Yes, one script tag |
| Content types | Images, video, apps, web, playlists | Rates |
| Learning curve | A layout editor to learn | A rates table to fill in |
Rates on our side are set by hand — there is no automatic market feed — and every board and widget re-fetches every 5 minutes. We would rather you know that before signing up than after.
THE VERDICT
If We're Being Honest
Pickcel is the better buy if you want a screen you can design, or if the screen has jobs beyond rates. We are the better buy if you want a screen you do not have to design, on any number of displays for one price, with your website reading the same numbers. Note the trade honestly: choosing us means accepting our layout, our fonts and no logo placement — we do not offer branding controls today, and they do.
If a rate board is what you actually need, see how it works on any TV screen and as an exchange rate widget for your website. For the wider category question, read digital signage vs. a dedicated rate board.
FAQ
Questions People Ask Before Choosing
Simple pricing for everyone.
Choose the plan that fits your needs. Start for free or unlock everything with Pro.
Get started with core features.
- Any pair with USD or EUR on one side
- Basic embeddable widget
Unlock 153 currencies and features.
- Access to 153 available currencies
- Advanced embeddable widget