DIGITAL SIGNAGE SOFTWARE
Exchange Rate Management vs Pickcel
Pickcel is digital signage software with a broad app library, currency among them. The distinction that matters for an exchange office is the same one that applies to every signage suite: a currency app displays rates, but a bureau posts two prices per currency, and those are different jobs.
WHAT PICKCEL IS
First, a fair description
Pickcel is a digital signage platform: you register screens, build content from templates and apps, and schedule it across locations from a web console.
It covers the usual signage territory — menu boards, retail promotions, corporate communication, wayfinding — with an app store of widgets you drop into layouts.
Like other signage suites, it can render a web page on a screen, which is the integration path if you want both.
WHICH ONE FITS
Pick the Right Tool, Not the Loudest One
Choose Pickcelif…
- Your screen has a job beyond rates — promotions, service pricing, video, a welcome message, seasonal campaigns.
- You want drag-and-drop layout control: zones, templates, your logo and brand colours, portrait or landscape, a ticker along the bottom.
- You have several screens showing different things and need to schedule them centrally.
- You want signage across a group of businesses, not just an exchange counter.
Choose us if…
- The screen's only job is rates, and you want that job done properly rather than approximated by a widget.
- You need the buy/sell pair per currency, set by you — not a conversion rate pulled from a market feed.
- You want your website showing the same numbers as the TV automatically.
- You would rather not build a layout at all. You type rates; the board renders.
SIDE BY SIDE
Pickcel vs a Dedicated Rate Board
| Pickcel | Exchange Rate Management | |
|---|---|---|
| Layout control | Yes — templates, zones, branding | No. One fixed, readable rate-board layout |
| Buy and sell per currency | Not what a currency widget expresses | The core data model |
| Rate source | Market feed behind the widget | The numbers you type in |
| Website embed | No | Yes, one script tag |
| Content types | Images, video, apps, web, playlists | Rates |
| Learning curve | A layout editor to learn | A rates table to fill in |
Rates on our side are set by hand — there is no automatic market feed — and every board and widget re-fetches every 5 minutes. We would rather you know that before signing up than after.
THE VERDICT
If We're Being Honest
Pickcel is the better buy if you want a screen you can design. We are the better buy if you want a screen you do not have to design. Note the trade honestly: choosing us means accepting our layout, our fonts and no logo placement — we do not offer branding controls today. What you get for that is that your posted prices are correct, in the shape a bureau actually posts them, on every screen and on your website.
If a rate board is what you actually need, see how it works on any TV screen and as an exchange rate widget for your website. For the wider category question, read digital signage vs. a dedicated rate board.
FAQ
Questions People Ask Before Choosing
Simple pricing for everyone.
Choose the plan that fits your needs. Start for free or unlock everything with Pro.
Get started with core features.
- Access to USD and EUR rates
- Basic embeddable widget
Unlock 153 currencies and features.
- Access to 153 available currencies
- Advanced embeddable widget